About Penn McMichael Equipment Trading

Penn McMichael
Penn McMichael Equipment Trading was founded by Penn McMichael in 2015 and is vastly growing within the heavy equipment industry. Located in Reidsville, N.C., I serve all of Rockingham County and its surrounding areas.

I proudly offer a variety of products and services to support your needs including earthmoving equipment, material handling equipment, service trucks, mechanics trucks and trailers. I represent some of the biggest brands in the industry including: Caterpillar, Komatsu, Hitachi, John Deere and Case.

With a faith-based foundation, Penn McMichael Trading is committed to providing its customers quality service with a high level of trust, loyalty and respect. I have built my reputation on my ability to build strong, personal relationships with all of my customers.

Looking to rent, buy, sell or trade equipment? Give me a call today.

Penn McMichael History

Penn McMichael first started working in the heavy equipment industry in high school. His father, Jule McMichael Jr., was a salesman for Trax Incorporated in Atlanta, GA. His dad handed him a call list and put him working the phones – offering equipment to potential clients and digging us leads. After graduating from UNC in 1997, Penn went to work for Cater Machinery – the Caterpillar dealer in Virginia.

Unfortunately, in April of 1998, Penn was the driver in a horrible drinking and driving accident that resulted in the death of a friend. Through his inability to handle the guilt of his friend’s death, Penn accepted Jesus Christ as his Lord and Savior. It changed his life forever. Penn was convicted of two felonies and spent two years in prison...


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Personal Testimony of Penn McMichael

When I was very young, maybe 9 or 10, I was visiting my Uncle Doug’s family in Rocky Mount, NC. My cousin Matt, my brother Jule and I were playing when Doug came in and said we were going up stairs to invite Jesus into our hearts. I did not have a clue what he was talking about. Sure, we went to church, but that was something everybody did. Having Jesus come into our hearts? What was that all about? So we reluctantly went upstairs, kneeled on my cousin, Matt’s bed and said a basic sinner’s prayer. And that was that. It meant nothing to me since I did not know what it meant and I did not really think about it anymore.

Later on in my life when I was about Junior High age, my mother, being the spiritual leader of the family...


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